Snoobi's analytics platform has great potential because we can create custom solutions for you that take advantage of all the raw data collected. These solutions could involve changing specific settings on Snoobi, adding extra code to collect additional data, or working together with a partner or marketing agency to come up with a customized solution.
Here are a few examples
Removing sensitive data
Using a web analytics tool, it sometimes cannot be avoided to store privacy-sensitive data even if tracking is fully anonymous. Snoobi has created several solutions where sensitive data is never stored but obfuscated so the website can still be analysed.
Tracking client and portal login
For portals it is often important to understand what actions are performed by logged-in users. Snoobi has created custom solutions where we separate logged-in use from general use. In addition there are cases that allow organizational-level view of logged-in users.
Libraries in general have a good view what is on loan but no details on searches. For libraries we have developed specific analytic reports that show searches for author or language, and were the search is not succesful since the publication is already on loan.
Snoobi Private Reporting Server
Some customers or partners need the speed and security of their own environment. The Snoobi Private Solutions range from a private reporting server with shared backend to a full local environment with separate tracking and analytics for sensitive environments.
Developed in cooperation with a Partner, 300+ shop sites are analysed as a single entity, reported on as roll-up and separated for each shop owner and site. Additional reports are built for brands and advertisers.
This method is in use for multiple clients.
When product information or factsheets are downloaded directly from a search page result, no web site tool can analyse the results. Snoobi developed a solution to take in log files from the webserver and provide analytics based on this information.
Portal or Intranet Analytics
Standard analytics packages are not a good fit for analyis of web based portals. They lack the session detail for individual portal users and don't show sufficient data. Legal requirements dictate that collected data remains in-country or in the EU and in the ownership of the company. We created a customizable package for this purpose.
'Yellow Pages' Site Analytics
Directory sites often have the problem that they need to show to their advertisers that the initial contact was made through them. Special tracking coding was developed for reporting purposes of all website activity and for B2B directory sites names of visiting organizations are reported to the advertisers.
Many Snoobi Partners use reporting tools to roll-up data and combine metrics from several tools in regular progress reports to their clients. And clients also use their own reporting packages. We created customized Snoobi DataFeed solutions with specific json- or csv elements that can be used by tools such as Power BI or Looker Studio.