Social Media and Analytics

Measuring the effectiveness of social media marketing is often a challenge, the analysis reports you receive from the social medium provider will be different from what you will see as reporting in your analytics.
We have create an article to explain more about these differences and how you can use Snoobi Analytics to gain better insight.

Help Center article about measuring social media



What is social media analytics

Social media analytics means collecting and analysing data from social media networks and other sources, assisting you in your social media strategy and optimizing engagement around your organic and paid social media efforts. In this article we go into detail on what can be analysed with Snoobi.

Social media analytics requires the right approach

Despite being a key element in measuring performance and success, true social media analytics still needs the right approach. Many organizations are failing to take advantage of all metrics, using only native social media-platform provided tools that show shallow performance metrics for each of their channels separately. They miss out on a multitude of more in-depth metrics in addition to all of the data points and insights that can be derived from standard web analytics provided by Snoobi Analytics.

What can you read in the complete article?
  • Social Media analytics requires the right approach
  • What data and metrics can be analysed
  • Differences in clicks reported by social media channels and your analytics tool
  • What details you can find in Snoobi Analytics
  • How you can best report on social media

In the article, we use an example for Facebook analytics in Snoobi. (Read the full article here)