Interview with a Snoobi founder

Snoobi regularly releases new functionality but instead of a boring list of improvements, new features and functions, we decided to interview Charles Odinot, one of the founders of Snoobi technology.
Charles is also managing our development team and is responsible for Snoobi’s Road Map.

What do you see as focus areas for Snoobi releases?

“With every release there are some areas we concentrate on in addition to fixing some issues and adding smaller enhancements.
In every release we make the interface more user-friendly. Based on usage patters we reduce the number of clicks that are needed to see your results. We also show additional information on the most useful metrics in the panels,"

 

What guides your development team in creating new functions and improvements?


"It may not always be clear how we prioritize changes in Snoobi. But folowing our mission and values there are 3 things that influence priorities and new development:"

⇒ The general progress in analytics: what can we show or do that really helps our customers maximize the benefit of their web presence while maintaining GDPR-compliancy? More data is not always more useful data.

Usage patterns: we collect anonymous usage data on how Snoobi is used. By doing that we can minimize the time it takes a user to get to the relevant data they need.

 Feedback from clients and partners through our support channels and our regular partner talks about what may be needed in the near future.

 

How can your clients benefit from new releases?

“The changes to the interface make it easier and faster to get to the information people need for their day-to-day tasks. But as always, there’s a learning curve, most certainly for our clients who have been using Snoobi for a long time. So we assist by reaching out to the client we think can have the most benefit from the changes we make."

An example is the latest changes we made to fully cookie-less analytics, the ability to view 100% of the website visit metrics without any impact on privacy.