Snoobi Analytics and GDPR

The EU’s General Data Protection Regulation (GDPR) became active already in 2018, but website owners ate still struggling with cookie banners and the need to optimize their website.
Snoobi Analytics provides the privacy manager functionality to comply with GDPR but maintain good insight into traffic metrics.

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Snoobi Analytics and GDPR

The potential impact of GDPR on analytics

The General Data Protection Regulation (GDPR) came into effect on May 25, 2018. It is a set of rules designed to give people more control over their personal data and protect them from organizations that mishandle this information. These new regulations apply to businesses within the European Union (EU) and European Economic Area (EEA). Similar regulations exist in other countries.

Web analytics involves collecting and processing different types of data, like IP addresses, cookies, and user behavior. This can involve the processing of personal data which needs to be done in a way that is compliant with GDPR requirements.

Snoobi is made to comply with GDPR and other similar laws, as well as store no cookies or other data. This way, all traffic can be analyzed completely without any extra storage being used.

Snoobi Analytics offers ways for website owners to comply with the GDPR, or you can choose to collect no personal information so your visitor data is completely anonymous.

Read more in our latest article.