Where did your website traffic 'Really' come from?

For most marketers and analysts, one of the first questions after launching a campaign, publishing content, or redesigning a website is simple: "Where did the traffic come from?"
Most analytics tools label visitors' source as search, social, email, paid, referral, or direct.

Snoobi updated 'Traffic Source' analytics

Modern user behavior, GDPR-driven consent delays, multi-page sessions, and new discovery channels like AI chat make traditional acquisition models increasingly incomplete.
That is why Snoobi has added multiple traffic source details to the analytics dimensions with this latest release.


Read the full document as 'Long Read' here

In analytics terms, a traffic source is "the location that preceded the first identifiable interaction on your website." The key word is identifiable. If tracking only starts after consent or is delayed for some other reason, the first trackable interaction may happen on an internal page, even if the user originally arrived from Google or a campaign link.

This is why Snoobi Analytics explicitly recognizes "Own Domain" as a valid traffic source. It's not a bug, it's an honest reflection of what could be identified. A high share of own-domain acquisition can indicate delayed consent, long sessions, or session timeouts.
This helps to avoid false certainty.

 

 

But UTM coding remains essential. UTMs let you define source and medium explicitly, and Snoobi fully supports them to ensure reliable attribution independent of referrer limitations.

And content discovery is also changing. AI tools increasingly send visitors directly to deeper pages. Snoobi's latest capabilities identify clicks from AI chat and AI search tools (like ChatGPT, Claude, and Gemini) as distinct sources.

That means AI traffic is not hidden inside generic referrals or undefined.
First identifiable click is important when used transparently: "Where did the journey begin, as far as we can actually observe?"

Snoobi Analytics reporting makes these questions and its answers visible rather than hiding them behind simplified labels.
If you are concerned about a lot of 'unassigned' or 'undefined' as traffic or acquisition source, then it is time to review what really brings that traffic to your site.

With this latest update, Snoobi reflects how users actually arrive at your website today.


Read the full detailed document here.

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