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Websites need to consider privacy, so generating quality leads has become more challenging than ever.
GDPR regulations, browser restrictions, cookie consent rules, and user privacy settings limit how much data you can collect. In fact, most websites can only recognize and analyze less than 40% of their traffic. That means over half of your potential opportunities remain invisible.
And for sales and marketing teams, that is like shooting in the dark.
But if you use the latest release of Snoobi Analytics you can change that. This update introduces powerful new tools designed specifically for business-to-business environments. Instead of relying on personal tracking, Snoobi focuses on identifying organizations, and still remain fully privacy compliant.
Why Cookieless Analytics matters more than ever
Snoobi Analytics operates using a cookieless setting. This ensures there is no connection to private individuals and no storage of full IP addresses. In B2C environments, this means user anonymity is preserved. However, in B2B scenarios, organizations can still be identified without compromising individual privacy.
The result? GDPR-compliant analytics that still deliver actionable business intelligence.
This new Snoobi release goes even further by adding advanced functionality that helps you focus on organizations with real sales potential.
Let's explore the major enhancements.
1 -- Advanced segmentation and engagement rating
Not all website visitors are equal, so you need to prioritize to look in detail at the right ones.
The new segmentation tools allow you to filter organizations based on:
- Geographic region or country
- Type of organization
- Click-to-click behavior on your website
- Traffic source (ads, referrals, direct visits)
- Any other aspect of the organization visit
Combined with engagement ratings, you can quickly identify which organizations are actively exploring your services. This allows your sales team to concentrate on high-potential leads instead of wasting time on cold traffic.
This results in less time needed to review organizations with a higher conversion potential.
2 -- Repeat organizational visit analysis
Without cookies, tracking individual repeat visits isn’t possible, but that does not mean you will remain in the dark. Snoobi Analytics introduces the ability to view repeat organizational visits within a selected time period. This feature is especially powerful because multiple visits from the same company often signal genuine interest.
You can now:
- Identify newly discovered organizations
- Focus only on companies that have visited multiple times
- Prioritize warm prospects over one-time visitors
This helps transform anonymous traffic into meaningful B2B sales opportunities.
3 -- AI-Powered Organization Profiler
Perhaps the most exciting addition is the AI-based Organization Profiler.
With a simple click on an organization’s name, you can connect to OpenAI and retrieve publicly available insights about that company. This includes:
- Background information
- Industry data
- Key contacts
- Additional publicly available business details
This AI-enhanced research tool saves hours of manual prospecting and gives your sales team a head start before outreach even begins.
In addition to all this, you can also: label organizations to include or exclude from your sales lead list, add internal notes and review detailed session data for each organization.
This transforms raw data from analytics into actionable intelligence.
Turn anonymous traffic Into actionable B2B leads with Snoobi Analytics
- → No invasive tracking.
- → No personal data storage.
- → No GDPR risk.
Just smarter insights that help your team focus on companies that matter.
If your marketing efforts feel like guesswork, this latest release offers clarity. It bridges the gap between privacy compliance and effective B2B lead generation.
It proves that you do not need cookies to close deals.
Do you also want to get better analytics results? Contact your partner, or request a free Snoobi Trial.
No credit cards. No cost. Just clear insights into your site's performance and your site's accessibility too.
Interested in knowing more about the Snoobi Analytics experience first? Then fill in the contact form.
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