Snoobi regularly releases new functionality, and in 2026 we now have seen the first release. In addition to the usual list of improvements, new features and functions, we decided to interview Charles Odinot, one of the founders of Snoobi Technology.
Charles is also managing our development team, so can also tell us more about Snoobi's Road Map.
What do you see as focus areas for Snoobi releases?
"With every release there are some areas we concentrate on in addition to fixing issues and adding smaller enhancements. Each time we also try to make the interface more user-friendly. Based on usage patterns we reduce the number of clicks needed to see your results, and show additional information on the most useful metrics in the panels."

What guides your development team in creating new functions and improvements?
"For clients, it may not always be clear how we prioritize changes in Snoobi. But following our mission and values there are 3 things that influence priorities and new development:"
⇒ The general progress in analytics: what can we show or do that really helps our customers maximize the benefit of their web presence while maintaining GDPR-compliancy? More data is not always more useful data.
⇒ Additional insight. Simple web analytics alone doesn't provide the full picture, so we add other elements such as the ability to view more details of Traffic Source, add AI-research for organizations and the Accessibility check panel.
⇒ Feedback from clients and partners help us prioritize, we also get feedback through our support channels and our regular partner talks.
How can your clients benefit from new releases?
"The changes to the interface make it easier and faster to get to the information people need for their day-to-day tasks. But as always, there's a learning curve, most certainly for our clients who have been using Snoobi for a long time. Si we take a step-by-step approach and assist by reaching out to clients we think can have the most benefit from the changes we made."
One example is the latest changes we made to use fully cookie-less analytics but still view profiles of organizations who use your website. The ability to view 100% of the website visit metrics without having to worry about GDPR has a huge impact on number of visits that can be analysed.
And since we want to enable everybody to see 100% details on web analytics without cookies, we also made a fully free edition of Snoobi available: the Free Analytics Dashboard from Snoobi."
