Major update to Organization Profiler

In our latest release, Snoobi Analytics introduces significant upgrades to the Organization Profiler.
The OpenAI™-powered company research adds relevant information about visiting organizations. With this, we provide our users with clear, actionable data while maintaining strict GDPR compliance.

Snoobi Analytics enhances Organization Profiler for better insights

With the shift towards 'Cookieless Analytics' tracking individual visitors is restricted to protect privacy. Consequently, the focus has shifted to identifying visiting organizations.

We have implemented AI-guided classification to process approximately 5,000 new organizations weekly, categorizing them into Education, Government, Company, or ISP.
This automates what was previously a manual process, greatly enriching our global database. But that is only one of the many upgrades in this area.

Many more improvements were made. Here is an overview:

  • Advanced Geo-Mapping: Visualize visitor locations down to the city level on a new global map panel. Users can filter data to zoom in on specific segments, such as educational institutes in Norway. Read details here 
  • AI-Powered Company Research: A new beta feature, powered by OpenAI™ replaces static data with dynamic research capabilities. Available within the Organization Profiler and email reports, this tool offers a detailed view of an organization's current public profile.
  • Precise Segmentation: We have clarified geolocation segmentation, allowing metrics to apply exclusively to specific countries, regions, or cities.
  • A new wildcard search feature lets you select visits based on partial organization names, accounting for name variations in global registrations.
  • Data Quality Improvements: We have automated connections to published IP ranges for major cloud providers (Amazon, Google, Microsoft) to refine our database accuracy.
  • Repeat Visit Tracking: You can now segment based on organization revisit history over 1, 3, 6, or 12 months.
    This is invaluable for identifying sales leads, such as generating reports on new companies that have not visited your site yet.

These latest Snoobi Analytics updates ensure you maintain control over your analytics turning complex data into clear, privacy-compliant business intelligence.

Do you also want to get better analytics results? Contact your partner, or request a free Snoobi Trial.

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