Internet marketing on a speedy rise

Snoobi is a cost-effective, interactive and easily measurable application. As Snoobi
operates over the Internet, it is global and runs in real-time. Due to its inherently distinctive nature, the Internet is vastly different from all the other medias in terms of marketing. As such an interesting medium of advertising, Internet marketing has increased greatly over the past few years, and will continue to do so in the foreseeable future.

Planning, action, tracking and following up on leads are key points in the development process of any Internet business. Many websites that are put online stagnate because a clear vision of direction is lacking: "The website is there, what do we do now?" Companies must be able to justify the existece of their websites as a first step in making them useful and attractive. Enacting a tracking system oftentimes brings forth insight on what can be accomplished with a website and through integrated electronic marketing communications. Many of our customers have renewed their websites or started marketing online, after seeing what their Snoobi reports.

The process of automatically gathering information from websites, in support of management decisions, is called Online Business Intelligence (OBI). Snoobi focuses expressively on the OBI process and on analyzing the information gathered by it.