Do you want to have your ads in Google?

AdWords campaigns as planned and executed by professionals, choose among:

Google ads: Google AdWords

Google's sponsored links, Google advertising, PPC or Pay-Per-Click campaigns, search engine advertising, Google ad campaigns

What is Google AdWords

Google AdWords refers to advertising that is conducted through Google's search engine. Companies tend to use Google AdWords when attempting to improve their visibility for important keywords. Google ads are shown above or next to the natrual search results. AdWords campaigns can be self-managed or they can be bought from service providers specializing in Google AdWords, such as from one of SnooBI's partners.

There are numerous factors that contribure to the success of a Google AdWords campaign, these factors are best masteres by Google AdWords professionals.

When to advertize in Google

AdWords campaigns are commonly launched when a company wants high visibility for certain search terms or key words. Sufters that use search terms relating to a product or service are likely buyers and therefore valuable if you can get them to visit your website.

Google AdWords campaigns can give seasonal boosts to one's website visibility or other marketing campaigns and improve one's positioning vis-a-vis competitors. AdWords advertizing can also be suitable for testing key words prior to engaging in an optimization stint.

How a Google AdWords campaign can be managed and evaluated through Snoobi

The success of a Google AdWords can be evaluated and imporoved through using a visitor tracking tool or web analytics. Integrating AdWords campaigns into Snoobi helps to give the best insights into the campaign's achievements and downfalls. The Snoobi-AdWords integration will give data on:

a keyword's CPC (Cost Per Click)
a keyword's CTR (Click Through Rate)
ad impressions
keyword specific visitor and visit numbers
in what context (search phrase) was the search term used
key figures for each ad variation
the bounce rates, page views, visitor companies and conversions for each key word and ad variation (a conversion corresponds with performing a desired action, such as filling in a form)
where the visitors are from (country, region or city)

The integration makes it possible to monitor and edit the AdWord's compaign's keywords, budget and the ad content straight from Snoobi's report. The AdWords integration gives you the best of both worlds by combining Snoobi's data with AdWord's data. You will be able to effortlessly see which keywords and ads bring you best types of visitors and what they are costing you.