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Renewing your website: things to consider
Website objectives
When renewing a website, it is usually done with an objective in mind - how the new website should be better than the old one. Some common objectives for a new website include
- gaining more new customers
- serving the current clientele better and also increasing sales to current customers
- cutting costs, such as offering brochure downloads online and thereby decreasing the amount of phone calls
- strengthening the brand or becoming more well-known
- internal or external communications
Visitor tracking takes you there
Without visitor tracking, it is impossible to know where the best website visitors are currently coming from or which information they find relevant. This knowledge is vital if we want the new website to surpass and work better than the old one.
For example, if you want to attract more visitors, you must first find out whether the problem lies in your website's visibility, in the website's content or in both. You can access this knowledge by using a visitor tracking tool, such as Snoobi.
Website visibility
Website visibility impacts the number of visitors that your site receives and also who they are (visitor quality). Different channels where your website may or may not receive visibility include
- search engines, when using various search terms
- in advertisements
- as links on other people's websites
- online directories
- forums, blogs or other communities
- writing your URL-address, for those who are already familiar with your company
A solid and search engine optimized technical implementation and structure helps to increase your website visibility.
Website content
The website's content is a contributor to how a visitor behaves on your site or after leaving it. Content also affects the website's visibility.
More about how your website can add value to your company »
