OBI - Online Business Intelligence

Online Business Intelligence refers to mining data from a company's Internet communications and moulding this data into a format useful to a company's decision makers and managers. SnooBI Ltd. specializes in the following areas of Online Business Intelligence:

Online Marketing Intelligence
Visitor and Customer Intelligence

Online Marketing Intelligence

The focus of Online Marketing Intelligence is directed at measuring figures, such as the impact of online advertising, essential to marketing and sales departments. It results in better media selection and improved campaign performance. All online channels can be measured.

Visitor and Customer Intelligence

Visitor and Customer Intelligence produces information pertaining to new and current customers, competitors and other interest groups. Potential customers can be identified and contacted in real-time while they search a website for services and products.