Market shares of visitor tracking softwares
April 2007
In April of 2007, Snoobi made a survey concerning the market situation of visitor tracking softwares in Finland. Snoobi's survey focused on browser-based visitor tracking softwares, by scanning through 98 793 .fi domains. Browser-based tracking software was found on 7 042 of those 98 793 sites.
Different tracking applications totaled 7 725 different analytic tools, and the market is shared as follows:| Tracking applications |
Sites found |
Market Share |
| Google Analytics | 3846 | 49,8 % |
| Snoobi |
1960 | 25,4 % |
| TNS Metrix | 705 | 9,1 % |
| Stat Counter | 406 | 5,3 % |
| Web Traffic Monitor | 368 | 4,7 % |
| Webtrends | 203 | 2,6 % |
| Interquest | 121 | 1,6 % |
| HBX | 111 | 1,4 % |
| Onestat | 4 | 0,1 % |
| Hitstats | 1 | 0,0 % |
Many sites had multiple different tracking applications running at the same time. The most popular combinations of applications were:
| Combination of applications |
Sites found |
Market share |
| Google Analytics & TNS Metrix | 136 | 20% of TNS Metrix' users |
| Google Analytics & Snoobi |
128 | 6% of Snoobi users |
| Google Analytics & Web Traffic Monitor |
103 |
28% of WTM users |
| TNS Metrix & Interquest |
48 | |
| TNS Metrix & Web Traffic Monitor |
26 |
|
| Google Analytics & Stat Counter |
24 | |
| Snoobi & TNS Metrix |
21 |
|
| Google Analytics & Webtrends |
19 |
|
| Google Analytics & HBX |
5 |
For more information about the survey, contact Chied of Technology Pekka Koskinen, tel. +358 10 773 73 20