Snoobi Visitor Identification
Snoobi is an effective tool for systematic customer acquisition and management. Snoobi Visitor Identification provides you with the information on what your customers are looking for on your website, enabling you to provide more targeted and customized services. Furthermore, you can approach potential customers at the right moment, when they are actively seeking your services, with up-to-date information on their areas of interest.
When measuring the impact of direct marketing, Snoobi serves as a link between the company’s website and the customer. Through Snoobi it is possible to track the number of visitors generated by a company-specific marketing campaign. You will know whether offers sent to companies draw people to actually view the products on your website. You will also receive access to information on visits by competitors, investors and other interest groups. Specifically, Snoobi registers when someone visited your website, what pages they viewed, what their navigating path was and how they found your website. If a search word was used, one can deduct what the visitor sought for.
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Snoobi as part of Customer Relationship Management
Snoobi'd Organisation Identification feature improves both customer solicitation and the customer management system. The data produced by its tracking system also reveals whether the company’s website is optimized for communication between various interest groups.