Following up on Internet advertising

How can you determine whether your investments in online directories, Google, advertisement-banners or other media are paying off? Snoobi informs you on how much traffic is being generated to your website as a result of advertisement campaigns, search engines and online directories. It is easier to plan marketing activities when you know what the visitors are doing on the website.

Because all Internet activity leaves a trace and thus can be measured, many of our customers have adopted the motto: "No advertising without impact analysis".

Snoobi Internet Advertising provides answers to the following questions:

• How many visits were generated by specific advertising or search engine campaigns?
• What is the quality of the visitors attracted by such campaigns?
• Which search phrases generated visits and what is the quality of the corresponding visitors?
• How should Internet marketing be targeted in the future?

If you are using the Visitor Identification feature of Snoobi, you can see what companies each of your advertisement campaigns have attracted. If you are using Order Tracking, you can see how many visitors each of your campaigns has brought in and how much these visitors have spent on your products. When you can see subscription numbers pertaining to specific advertisements and search words, and you can target your marketing budget on the types of ads that have enticed the most profitable, quality customers.

Mediaspace providers and typical website statistics only tell you the refresh and click-through figures whereas Snoobi takes it a step further by enabling you to determine the true value of a customer to your company. After clicking on a link or banner, Snoobi calculates which advertisements reel in visitors who stay on your website the longest and read about your products the most. This service enables you to discover the number and quality of visitors attracted by individual advertisements, e.g. e-mail campaigns.