Segmentation

After the latest upgrade, Snoobi's report now supports searching and classifying companies on the basis of their line of business, company turnover or amount of staff. Finland is the first country to receive this new data. More countries are planned to receive company data at a later stage.

• Lead generation
  

In the process of refining sales leads, visiting companies have generally been evaluated as being potential customers, or not, based on how the visitor arrived to the website and what they did during their visit. However, the target group for B-to-B companies is often a business of a certain branch or size. With Snoobi's segmentation data, sales people can more accurately and easily focus on companies from the desired industries that match a certain size.

• More detailed analysis of target groups
  

The company data is useful also for basic web analytics purposes. These include
- analyzing the behaviour of the most important visitor groups
- choosing which medium of online advertising works best
- evaluating campaign sites or micro sites
- developing the website

• Finnish segmentation data provided by Suomen Asiakastieto
  

Suomen Asiakastieto Oy provides Snoobi with Finland's most extensive registry, which is kept up-to-date with information from a multitude of sources.

In addition to this free segmentation data, a list of decision makers for Finnish companies is available for an extra fee.