|
On 9.3.2009, SnooBI Oy released a new version of the web analytics tool Snoobi, which is designed to improve website performance with the help of website data. The central new feature is the KPI report, making it possible to track a website's key figures with ease and flexibility. The KPI report is a solution for all companies that want to track the profitability of their website and other Internet marketing measures regularly, as well as seeing the impacts of development.
The challenge of web analytics: turning facts into action
Although many company websites today are equipped with a web analytics tool, the problematic issue is turning the figures into one's advantage. To utilize web analytics, first and foremost, you need to have a grasp on what you're looking for; what the indicators worth following up on are.
The targets that have been set for a website's performance determine what key performance indicators you should be tracking. Some examples of common key performance indicators are the number of received quotas, the number of orders or simply the number of visitors. When attempting to score more website traffic, an important key performance indicator is the number of visitors that arrive via a search engine and their conversion percent.
One look at the KPI report and you'll know how your website is doing
The new Snoobi version brings together all important key performance indicators under the same roof, the KPI report, allowing you to monitor the performance indicator's development on a day-to-day, week-to-week or month-to-month basis. Clients can create any number of KPI reports, one for each department, for example.
Larger companies often opt to make web analytics into an ongoing process, where the figures for Internet marketing are discussed and processed during the weekly meetings of the marketing team. The KPI report is an outstanding tool for this usage because it shows explicitly how the key performance indicators have developed over time or in relation to each other. Clients can choose to create the KPI report themselves, or they can turn to SnooBI Oy or any of their certified partners for help.
A helping hand also in search engine optimization
In addition to the KPI report, Snoobi's main report has seen the addition of many useful details, many of which have been requested by SEO professionals. Bounce rate and exit pages are among the most important additions.
Search terms can also now be bundled together to form search term groups, which allow you to analyze their users from a multitude of angles.
Finally, Snoobi's in-depth search tool, the Target Group Report, has been bestowed a more intuitive and multi-functional user interface.
”With the intensely competitive market that companies today face, our clients can gain an extra competitive edge from this new release. With even more polished facts, clients can steer their online business with increased precision. Also our extensive partnership network of certified partners will benefit from these improvements, helping them to take their clients' results a step further”, comments Jukka Ropponen, CEO of SnooBI Oy.
SnooBI Oy will update the new version to all of their client accounts by the end of 9.3.2009.
|
