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Internet marketing channels
From the perspective of sales and marketing purposes, the company website has a clear goal, which dictates what aspect of the website should be measured. Often the purpose of the site lies in its ability to bring more people to the site, so that they could get acquainted with the products and services of the company.
Effectiveness of the company website can be improved by making sure that the site itself is informative and can easily be found through various Internet marketing channels. These channels include search engines, e-mail campaigns, links and corporate directories.
The most important performance indicators of these marketing channels depict the entry method of the visitors (e.g they arrive through search engine search terms, ads, links etc.), as well as what these visitors ultimately do while they are on the website.
It is important to concentrate marketing efforts to channels that actually produce desired results. By tracking the performance of the Internet marketing channels, it is possible to find out which channels yield positive results and why.
Internet marketing channels include
- Search engine advertising, such as Google AdWords
- Links
- Corporate directories
- Search engines
- Banners
- E-mail campaigns
- TV- and radio commercials
- Expositions
- Newspaper- and magazine ads
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