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Key Performance Indicators (KPI)
Determining what success is »
To help online business reach the goals set for it, it is pivotal to define a set of Key Performance Indicators. These KPIs will illustrate advances in the process of attaining the chosen goals.
The function of the KPIs is to monitor and strengthen the development of online business practices, to increase the number of visitors the website receives, to allow for a smoother online communication plan to develop and to help choose the right channels for online marketing. Google ads, banners, company circulars, competitions, campaign sites and blogs are among the types of online advertisements that can be targeted for improvement.
Direct sales online »
Selling to customers directly through the internet is a part many companies' online business model. The scope through which sales can be attained may vary from actual web stores to order forms and forms for making a bid request.
In these cases, the well-selected Key performance Indicators will help to keep track of which channels bring the desired visitors; visitors who order directly or make a price inquiry through the website.
Hot leads for B2B sales »
Sales personnel can easily make use of web analytics in their line of duty. Knowing which companies or organizations visit one's website and which products or services the visitors look at brings insight that is generally hard to come by. The visitors can be divided into groups according to their interests and, if needed, this data can be integrated into the company CRM system.
