Snoobi integrates Google AdWords in version 2.3
May 29, 2008
Snoobi was integrated with Google AdWords
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Today, the Helsinki-based SnooBI Oy has launched a new version of its popular web analytics programme Snoobi. The version 2.3 was tweaked and created to cater to the growing online sales and online marketing needs of more than 2800 customer sites.
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The version carries significant new functions such an integration with Google's AdWords ad system. Among the other notable improvement is a visitor behaviour evaluating tool, the possibility to automatically track online files and links and finally increasingly detailed data concerning a visitor's geographical location.
The syngery of combining AdWords and web analytics services
Google AdWords's sponsored links have been on a steep rise to success for the past couple of years and many companies are signing up to make AdWords a piece of their daily marketing cake. Now Snoobi users are able to comprehensively administer their AdWords campaigns straight from Snoobi and base optimizing decisions on rich data combined from both systems. Professional advertisers providing Google's services may also use gain from this integration, making holistic management of client's AdWords campaigns possible and easy. Compared to the data given by AdWords itself, Snoobi can provide markedly more precise information about the campaign's success all the while making it possible to do everything through one easy-to-use tool.
Access the most interesting visitors faster
Another noteworthy mention goes to a flexible way of analyzing visitor behaviour, called Visitor Ratings. By making rating rules, finding the potential buyers or other interesting targets amidst all of the other visitor data becomes a brisk operation. The visitor behaviour analysis is based on rating visitor activities as either positive or negative, allowing to make a rating that is just right for a company's particular interests. The end result is a speedy and multi-faceted way of measuring online advertising.
The new feature line-up has also had its visitor location data refined and sharpened. Data about the visitor's city and region can be of use to those companies, who wish to target their activities and/or marketing more locally, and also finding out what the current level of local activity is. This data stems from SnooBI Oy's company-developed IP-database, boasting Finland's most exact pool of company IP-addresses.
To sweeten the deal, the new version also makes it possible to effortlessly track previously challenging objects; online files and links. Without even touching the source code, you can choose to include the tracking of files or links simply at the push of a button.
”The integration of AdWords' advertising services into Snoobi is an example of our want to pick up on and satisfy client demand, without delay" outlines CEO Jukka Ropponen of SnooBI Oy.
On the subject of future developments Pekka Koskinen, Snoobi Oy's Chief of Technology and Chairman of the Board, confidently concludes that: ”The Snoobi analytics programme is on a good pace to becoming a tool fit for analyzing and optimizing all kinds of online activity. Further system integrations will be done to suit diverse needs, also on a client-to-client basis.”
SnooBI Oy is an IT-company committed to enhancing e-business and e-business practices. An employer of 30 people, our turnover for 2008 is estimated at 2,7 million euros. SnooBI Oy's clientele consists of approximately 2 800 websites. |
Additional information
CEOJukka Ropponen
SnooBI Oy
Tel. +358 (0)400 423 910
jukka.ropponen (at) snoobi.com
http://www.snoobi.com
