Helsinki 27.3.2008
Crasman and SnooBI strike up a partnership
The Finnish digital media company Crasman Co has signed a partnership deal which will integrate SnooBI's analytics services into the Crasmanager content management system.
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Sites updated or managed through the Crasmanager will benefit from this Single Sign-On system created between Crasman and SnooBI. This enables a direct access to Snoobi's visitor data without needing to separately log into both systems.
In addition to a facilitated login procedure, Crasmanager offers SnooBI's web-analytics to the web developers. The analytics service can be introduced and used on a site-by-site basis.
"Website marketing and visibility in search engines are increasingly important factors in successful business communications. In Crasmanager's CMS, we've put particular emphasis on search engine optimization and search engine marketing. The integration with Snoobi is the most recent evidence of this" explains Taneli Leppä, Crasman's Chief Technical Officer.
Snoobi is a website traffic analysis tool, designed to cater especially to the needs of marketers and sales representatives. From one's website, Snoobi collects necessary information required to improve online business.
”Our co-operation with Crasman is a part of SnooBI Oy's partnership strategy, which aims to provide the partners' clients with a technically advanced and user-friendly analytics tool. Just as important is that we also provide the clients with training and consultation services, so that the data can be converted into efficient improvements. For example, the results from Snoobi can be used to better target marketing campaigns online ", Jukka Ropponen, CEO of SnooBI Oy, sums up.
Snoobi is a website traffic analysis tool, designed to cater especially to the needs of marketers and sales representatives. From one's website, Snoobi collects necessary information required to improve online business.
”Our co-operation with Crasman is a part of SnooBI Oy's partnership strategy, which aims to provide the partners' clients with a technically advanced and user-friendly analytics tool. Just as important is that we also provide the clients with training and consultation services, so that the data can be converted into efficient improvements. For example, the results from Snoobi can be used to better target marketing campaigns online ", Jukka Ropponen, CEO of SnooBI Oy, sums up.
Additional information:
CEO CEOPasi Kervinen Jukka Ropponen
+358 44 5480606
Oy Crasman Co Ltd SnooBI Oy
Tel. +358 9 612 1338 Tel. +358 (0)400 423 910
crasman@crasman.fi jukka.ropponen (at) snoobi.com
http://www.crasman.fi/ http://www.snoobi.com
Crasman Company Limited is a 1996 founded, Finnish company working in digital media, e-business and e-services. Crasman is specialized in planning and realizing all-inclusive solutions pertaining to information technology. The company's main products is the self developed Crasman content management system, fit for publishing public websites, Intranets and Extranets. Among Crasman's clients are Alma Media Oyj, Finavia, Hedengren Oy, Nokian Renkaat Oyj, SRV Oyj and Suomen UNICEF. Our office is situated in central Helsinki.
SnooBI Oy is an IT-company committed to enhancing e-business and e-business practices. An employer of 30 people, our turnover for 2008 is estimated at 2,7 million euros. SnooBI Oy's clientele consists of approximately 2 700 websites.