Online Business Intelligence

OBI is the process of collecting and refining data from a company's Internet operations in order to create information that is useful to the company management. It is a tool for developing online strategies. Snoobi's focus is particularly on the fields of Online Marketing Intelligence and Visitor and Customer Intelligence.

Online Marketing Intelligence measures the effectiveness of online advertising, which is important to marketing and sales operations. The results of Online Marketing Intelligence aid in the process of selecting the best media for advertising, essentially improving the effectiveness of marketing.

Visitor and Customer Intelligence, on the other hand, produces information on current and potential customers, competitors and other interest groups. Potential customers can be identified and contacted in real-time as they are seeking information about the services or products of a company. This permits contacts to be perfectly timed. 

The most essential task of OBI is thus to give an up-to-date overview of the business environment, to prepare the executive officers for upcoming decisions and to help plan the future. High quality of information improves the quality and speed of decision-making on strategic and tactical level.

Information should always be available to those who need it.