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Version update: Report 2.5
Mar 9, 2009
Better tools for tracking website performance and optimization
Version 2.5 of the Snoobi report was released 9.3.2009. It offers you new features for analyzing the overall performance of key factors as well as for evaluating search engine optimization.
Additionally, we've incorporated many smaller inserts by your request, such as data on the time spent on a page and the possibility divide organizations into more types. Read on to find out more!
Track your website progress and targets at a glance - the KPI Reports »
- The new KPI Report is ideal when you want to to know about your website's overall performance on important issues
- Helps you to spot whether the progress trend of a certain key indicator is positive, negative or stagnant
- Helps you answer the question; "How close are we to our target"?
- KPI reports are based on indicators that you select from the various report panels
Image 1. Adding a particular key performance indicator into a KPI template
Image 2. Viewing a KPI Report: Direction of progress (arrows), comparison to previous day/week/month (numbers) closeness to achieving targets (cell colour)
Make search engine optimization easier to follow up on: Search Term Groups »
- If you've made the effort to optimize your website for search engines, you probably want to know if it paid off
- Search Term Groups allow you to bring together search terms to form an easy-to-handle cluster - lessening the need to inspeact each search term separately
- Compose your own Search Term Group of any search terms that you want
Image 3. Once created, Search Term Groups can be chosen from any search term panels
Target Group Report remodeled to be more intuitive »
- The Target Group report now contains more variables for you to mix and match, such as Mobile users, integrated AdWords campaigns, Entry method: Typing URL and AdType
- Possibility to select several or all variables from the same category
- For quick access to the right type of view, you can preselect the tab of choice (e.g. Trends, Content, Geography, Entries)!
Image 4. The chosen search variables are marked green, move to the Advanced view to find more variables to choose from
More organization types available for filtering »
- Governments and educational establishments have been separated from the previous division to companies and Internet Service Providers
- Choose whether to show or filter visits based on four categories
- companies
- ISPs (teleoperators, Internet Service Providers, housing cooperatives etc.)
- government / public sector (hospitals, military, city government etc.)
- educational establishments (universities, schools, campus areas etc.)
Image 5. Filter out the organization types which are irrelevant to you
Useful data more readily available in various panels
- Bounce rates
- Duration of visit
- Number of visits
- Conversions
Image 6: Some of the data is shown by default, others are accessible through the 
and 
icons.
Help available when you need it
- Your company's Snoobi contact's details are provided at the top of the report
- Contact your Snoobi contact or use the Customer Service Chat when you need help analyzing the results or modifying a setting
Image 7: Contacting us is convenient; use the chat or be in touch with the contact person
... And other improvements to familiar features
- Corporate View: You can now grant others editing rights to your own Corporate Views
- Advertising: New Ad Types can be set for offline advertising + you can define also defined the cost based on the ad's circulation / impressions
- Integrated AdWords campaigns: A new graphical funnel of page views + the possibility to set price per click
- Rating Groups: New rules available, such as rules based on geographical areas and time spent on site
- Communities: Newsgroups are no longer a separate Entry method - newgroups have been integrated into communities
