Version update: Report 2.3

May 29, 2008

Snoobi stepped it up to version 2.3


The Snoobi headquarters has kept busy making new features that will make Snoobi more versatile and quick to use. Read about the update highlights as released on 29.5.2008!

 


Administering Google AdWords campaigns though Snoobi »

  • The AdWords integrated Snoobi brings users the option to do all changes and updates to AdWords campaigns directly from your Snoobi account, without needing to log into Google's own AdWords management.
  • Snoobi reports the campaign's key numbers diversely by combining AdWords data with Snoobi data.
  • When administered from Snoobi, AdWords campaigns need no longer to have a separate Ad Identifier added to their address, Snoobi takes care of the ad tagging.


 
Image: AdWords keyword, variations and more can be edited directly from Snoobi's report

 


Rate visits for quick access to the most interesting visitors »

  • The site's most potential or interesting visitors can be easily found after first segmenting visits according to various criteria
  • The better a visitor matches the desired criteria for example by visiting a certain page or arrived through a certain search term, the higher a score the visit receives
  • Visitors who have reached the target rate can be fetched from the Target Group Report, which produces a well-screened list of quality leads.

Image: The Settings view of Visitor Ratings
 


Include online files and links to your tracking effortlessly »

  • Gone are the days when each file or outbound link had to be separately edited to enable tracking, now all you need to do is click a couple of buttons from Snoobi's settings
  • Choose whether you want to track all or only certain online files, external (or internal) links or online mailto e-mail links. You can opt to exclude file types or particular sites from the tracking
  • Users with Sectioning can also choose to make the page views of these files or links made into sections, which make for easy monitoring



Image: Enabling tracking for online files or outbound links is easy


A visitors location per city or region

  • See which city and region, state or province a visit has been made from
  • Access this data from any "Visitors by Country" panel in the report
  • Use the city or region data if you want to improve targeting of direct marketing or sponsored links (CPC ads)


Ads can be sorted by type and by media

  • Especially active online advertizers may want to arrange the ad data according to where the ad was located or who produced it
  • Defining different ad's medias facilitate comparisons between which ad slot worked the best or which ad producer put together the most successful campaign
  • Ads can be sorted anytime from Snoobi's settings





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